Sunday, June 15, 2008

Commoditizing Design

It was wonderful news to me when the local telcom companies reveal that they ARE bringing in the iPhone 3G later this year. Brings relief to me as I was just about to make plans to obtain it on the grey market. But amidst the brouhaha about its impending entry into the already saturated mobile phone market, what i do find interesting is in the fact that the iPhone in itself is a specific product branding that would sell itself. Unlike Nokia, and others, which would rely on an array of product models to sell, what I mean in the title of today's post is on how, design itself is becoming that differentiating factor of a product, and in this case, a specific particular product, that does what it is supposed to do, and mind you, it's not even having the latest technical specifications to boot, for e.g. the iPhone only has a 2 megapixel camera as opposed to the current high-end models of other brands, which can go as high as 5 megapixels! I mean really, when design in itself has become the selling point, who needs overhyped marketing and cutting edge technological specifications?

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