I have posted earlier about 'KNOWING' as the initial level of one's Design Quotient (DQ). It is about knowing that there is indeed something more than just the mere manifestation or superficiality of a particular product or object that is used. Following that, what transpires next would be a more 'MEANINGFUL REALISATION' that there is indeed more about the product that meets the eye.
For example a case in point, the regular toothbrush that I have quoted earlier. After one's realisation that there is something more about the toothbrush than he or she realises, what do follow, in the DQ context of things, would be the action of wanting to know that there is indeed something more than just a 'stick with nylon bristles'. It can be perhaps be seen as the deeper realisation that the stick does more than just a mere tool for holding, and the bristles are designed in such a way that it is much more than just becoming a brushing tool of sorts. This meaningfulness can be seen even further when one, having been enlightened further, would then want to know why things are designed or placed in a certain way. This perhaps would then be a precursor to Level 3 of my DQ theory: DESIGNERLY INTERROGATION, which I would touch on next in my next post.