I was reminded the other time about how Apple is not necessarily the most creative company in the world. A case in point was that they were NOT the ones who invented the portable digital music player, nor the mouse, and neither the tablet. But what they did to the idea of
- how a portable digital music player should be part of an 'ecosystem',
- how a mouse should operate buttonlessly and
- how a tablet should look like and be experienced with multi-touches and gestures...
So perhaps creativity does have its place in the whole scheme of things, but in order for things to get really moving, and exciting, the innovative piece of the puzzle must also be present, and in order. And then perhaps...just perhaps, things could move along along a more 'disruptive' mode!