One of the more interesting presentations from TED.com. What I like about William's presentation here is the idea on the 'totality' of design, where design is not just about the here and now, not just about the experiences during the 'life-span' of a product. More importantly is the cradle-to-cradle ideas that he propounded, that is, at the very least something that humanity ought to start adopting, lest we become extinct within this century.
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